NBC uses NRG Street Charge Solar Charging Stations to revolutionize Comic-Con 2014

NBC uses NRG Street Charge® Solar Charging Stations to revolutionize Comic-Con 2014

The opportunity

To promote its hit show Revolution, NBC created an interactive stand-and-stay environment outside San Diego Comic-Con.

The challenge

NBC couldn't rely solely on foot traffic to spread its message. And while the attention-grabbing setting definitely drew a crowd, NBC needed a way to keep people engaged while delivering its message.

The solution

NBC answered the needs of attendees who fervently utilize social media to share their experiences by offering power, a highly valuable commodity, for free. Using NRG Street Charge® Solar Charging Stations kept attendees fully charged and connected using clean, sustainable solar power.

The deployed NRG Street Charge® Solar Charging Stations leveraged the show's iconic branding, reflecting its futuristic technology and new approach to energy.

NBC and San Diego Comic-Con are not affiliated with NRG Energy, Inc. or Goal Zero®.