To promote its hit show Revolution, NBC created an interactive stand-and-stay environment outside San Diego Comic-Con.
NBC couldn't rely solely on foot traffic to spread its message. And while the attention-grabbing setting definitely drew a crowd, NBC needed a way to keep people engaged while delivering its message.
NBC answered the needs of attendees who fervently utilize social media to share their experiences by offering power, a highly valuable commodity, for free. Using NRG Street Charge® Solar Charging Stations kept attendees fully charged and connected using clean, sustainable solar power.
The deployed NRG Street Charge® Solar Charging Stations leveraged the show's iconic branding, reflecting its futuristic technology and new approach to energy.