AT&T utilized NRG Street Charge Solar Charging Stations to offer free power directly to the people, under its own branded signage.

AT&T answers the call

The opportunity

In the wake of Hurricane Sandy, New York City reached out to AT&T for help in making the city more resilient in the face of power grid failures.

The challenge

AT&T needed a way to offer New Yorkers power for the very devices the company serviced, without relying on wall outlets.

To demonstrate its commitment to NYC and clean energy, AT&T deployed 25 stations at outdoor venues throughout the five boroughs.

The solution

AT&T utilized NRG Street Charge® Solar Charging stations to offer free power directly to the people, under its own branded signage. By offering free, clean power, AT&T declared its commitment to community needs and highlighted its concern for the environment.

But more than that, AT&T gave people a reason to come together – to share stories, to share power.

"We're always looking for ways to get New Yorkers outdoors to relax and recharge. This gives it a whole new meaning," said then-NYC Parks Commissioner Veronica M. White.

AT&T is not affiliated with NRG Energy, Inc. or Goal Zero®.